Swedish fashion giant H&M (Hennes & Mauritz made a headline for having its 1st ever local campaign last March featuring actress and singet Nadine Lustre. After its success, the global brand announced today their newest collaboration - this time, it's a guy - the 21-year old rising basketball star and Kapuso actor, Kobe Paras. The said collection will be available starting August 8 in all H&M stores nationwide.
While his name may not ba the 1st that comes to mind when you think "fashion," Kobe's eye for style and fresh take on today's trends were key in bringing this campaign to life. He was involved every step of the way, from the selection of garments down to the styling during the shoot!
Carefully curated for the young Filipino man like me, the collection was inspired by Kobe's casual and laid-back off-court style. Hoodies in playful hues, basic and graphic tees, trousers and printed socks are the key pieces you can expect to find in this collection which prices start at PHP 299.
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