On October 15, 2014 The Philippines’ fashion elite gathered together for an exclusive event to celebrate the arrival of H&M in the country, at its flagship store in SM Megamall, Manila. More than 1,200 guests including celebrities, media and bloggers were in attendance. The store officially opened on October 17, 2014, to record-breaking numbers, including the over 3,200 shoppers who queued before opening!



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